If you don’t know where you are heading, then any road will take you there.

Do your staff know where you think the business is going and can you draw a picture of what your business will look like in 2024?

Can you describe the vision of the business for the future?

Simple enough question? However I can guarantee in just about any workplace you will get a variety answers. In fact many will say they don’t know. I often sent out a questionnaire to attendees before they attend one of my workshops on family business or business planning and this is always question No 1. Rarely will I get common agreement on an accurate picture of where the business is aiming to be in the future.

Can you answer this for your business and more importantly can your staff articulate where your business is heading?

You would not expect them to get on a bus that did not have its destination on the front. So, are you and your team working not knowing what the end goal is?

It’s like making a movie without a script. The end could be anything. Or, it could be the end of your  business.

That’s why communication and an end goal are so important and it starts with you.

Bill Winter

Principal - Bill Winter Advisory - Families in Business and SMEs

A business specialist working with and advising families and SMEs in business. As a past business owner and corporate CEO I establish and Chair family business advisory panels. Experienced facilitator of inter-generational family meetings and succession planning workshops. All recent research highlights that succession is now the number one issue facing families in business as the owners / founders are ready to exit. I am a safe pair of hands when it comes to taking the emotion out of the relationships between family members. In addition I have acted as an interim CEO as the growing family business begins the process of employing external senior staff to take on key management positions.

Bill Winter Advisory - Families in Business and SMEs

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