Let’s talk about WordPress themes.

Creative Director - Evolution Design Agency

WordPress is a powerful and flexible website system.

What makes it so flexible is that it doesn’t come jam-packed with a million features that you may never use. That’s why we have plugins, so that we can add the features we want.

Unless of course you go ahead and install a pre-built template that has infinite (well almost) options, buttons and effects and is jam-packed with all the ‘stuff’ (read junk) that’s going to slow it down.

Yes, these themes come with a heap of (unnecessary) customisation options, and features, but also a heck of a lot of code to facilitate this, which clutters your site speed.

Clutter inducing code doesn’t only affect the novices who download a hot new theme and build the website themselves….

This can also happen when you ‘buy’ a website from a rogue ‘web designer’ or ‘web developer’ who really doesn’t design or develop the site at all, but rather selects a pre-built template for you and modifies it to suit your brand.

Of course, more often than not they will not tell you they’re using a chunky theme, and will fob it off as a quality site and still attach a ‘quality site’ price tag to encourage you to think they put in the work, but don’t be fooled. This is unfortunately common in our industry.

Red flags are:

  • Not having in-house designers and developers (note this can rarely be a single person as designers and developers require very separate skills sets and parts of the brain to actually conduct their work).
  • Not being provided with a PDF of the design or the opportunity to make design changes BEFORE you see the site development link
  • All their example sites look similar

Rule of thumb is, avoid the red flags and select a provider with in-house designers and developers, just like us! We don’t use templates – we design every single website from scratch.

Lisa Hein

Creative Director - Evolution Design Agency

Lisa Hein, Owner and Creative Director of Evolution Design Agency has over 19 years industry experience. Her areas of expertise are in design and marketing. Lisa began her international career at one of the world's most recognised and prestigious advertising agencies, Saatchi & Saatchi. Upon returning to Australia she continued her design career with various Geelong agencies and publications, such as Geelong Business News, Geelong Independent and Forte Magazine. Lisa has a passion for marketing where her flair for design and psychology are perfectly paired. Lisa re-named the business Evolution Design Agency' in August 2012. In 2014 Lisa was contracted by the Australian Government as a Digital Marketing Strategist and provided mentoring to Geelong business owners as part of the Digital Enterprise Program. These training programs are also available directly from Evolution Design Agency. Lisa's Qualifications include: - Diploma of Printing and Graphic Arts (Multimedia) RMIT - Certificate IV in Marketing - Certificate IV in Small Business Management - Certificate III in Business (Sales)

Evolution Design Agency

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