How do I structure a business book?

Owner and Chief Content Officer - The Content Friends

Learning how to structure a business book is a key factor in getting the right message to your readers.   If you were like me, you were ‘that’ student at school who never planned their essay and just wrote, you’ll absolutely hate having to outline your book, but trust me, an outline allows you to…

Real Estate Content Marketing: 5 Things You Should Be Doing

Owner and Chief Content Officer - The Content Friends

Content marketing has become an essential part of running a successful business. Here are 5 things you should be doing for real estate content marketing. There are 64,000 real estate agents in Australia. That is a lot of competition, so you need to stand out! Real estate content marketing is a great way to do this, but…

How Much Does A Content Marketing Agency Cost?

Owner and Chief Content Officer - The Content Friends

Whether you’re looking to dip your toes into the content marketing pool for the first time, or you’re a seasoned vet, it is an excellent time to start with content marketing too. However, the prices involved with outsourcing your content marketing is always a big issue in the early stages. There are so many questions…

How to improve local SEO and set up your business on Google Business Directory

Owner and Chief Content Officer - The Content Friends

Running a small business doesn’t make you invisible to search engines. Optimising your local SEO can generate massive results for your business.   This article will go through what local SEO is, why it is essential, and how to get started on Google Business listings.   What is local SEO? Similar to regular SEO, local…

Content marketing mission statement: The best easy-to-use template

Owner and Chief Content Officer - The Content Friends

Sometimes writing content can seem like you’re letting a firehose go, a content marketing mission statement should be your first step.   Ensure that you are writing content to keep loyal customers with this guide to customer loyalty.   You need to think of your content marketing mission statement as a rudder for your boat.…

Do I need even need to hire a content agency? – An honest view

Owner and Chief Content Officer - The Content Friends

When jumping into the world of inbound marketing, there is a lot to decide.   While I encourage content marketing in almost every business, a content marketing agency is not always the best answer. Here is an honest view of if you need to outsource your content if it is best to employ in-house, or if…

Content Marketing: How It’s Taking Over Australia and What to Do About It

Owner and Chief Content Officer - The Content Friends

Odds are, by now, if you are running a startup or an SME, you have heard of content marketing. To fully engage and nail content marketing, you need a marketing strategy that will ensure you   If you are looking for a content marketing strategy that will propel your business in front of the desired…