Finding connection in 2020

Creative Director - Evolution Design Agency

Humans search for connection and a sense of belonging their entire lives. Particularly in the world of social media, there are more opportunities for us to fulfil our sense of belonging and find our tribe far and wide around the globe, opening up our minds to connections never before possible. This year more than ever,…

How to think long term & survive

Creative Director - Evolution Design Agency

Your business will likely re-emerge from this, don’t regret how you spent this time. What is everyone else doing? Right now, every single business is entering the unknown. Not only is it an unknown of what the future holds, but also the unknown of what to do now. There is no one size fits all…

Copywriting vs Copyright

Creative Director - Evolution Design Agency

In our industry we talk about copywriting a lot! But when we talk about it there’s often some confusion. If you’re wanting to make the most of your marketing, it’s crucial to know that copyWRITING is not the same thing as copyRIGHT. Looking at it logically, copyWRITING is about the production of writing or text, and copyRIGHT is about the rights or…