Finding connection in 2020

Creative Director - Evolution Design Agency

Humans search for connection and a sense of belonging their entire lives. Particularly in the world of social media, there are more opportunities for us to fulfil our sense of belonging and find our tribe far and wide around the globe, opening up our minds to connections never before possible. This year more than ever,…

How to think long term & survive

Creative Director - Evolution Design Agency

Your business will likely re-emerge from this, don’t regret how you spent this time. What is everyone else doing? Right now, every single business is entering the unknown. Not only is it an unknown of what the future holds, but also the unknown of what to do now. There is no one size fits all…

Copywriting vs Copyright

Creative Director - Evolution Design Agency

In our industry we talk about copywriting a lot! But when we talk about it there’s often some confusion. If you’re wanting to make the most of your marketing, it’s crucial to know that copyWRITING is not the same thing as copyRIGHT. Looking at it logically, copyWRITING is about the production of writing or text, and copyRIGHT is about the rights or…

4 Awesome Ecommerce Lead Magnet Ideas (3 You Can Start Today!)

Owner and Chief Content Officer - EduTest Labs

These ecommerce lead magnet ideas will elevate your sales. If you manage your own ecommerce store, you know all about lead generation… however, starting is always the hard part. I’m sure you have faced the same problem time and time again. You spend a bunch of capital up front to try and get people to…

Top 10 Must have plugins for small business & startups

My top ten must have WordPress plugins for small business, startups & entrepreneurs Open source code is the main reason for the growth and diversity of today’s websites and one of the great benefits of open source is the proliferation of what are known as “plugins,” pre-written programs that have the ability to bolt on…

Real Estate Content Marketing: 5 Things You Should Be Doing

Owner and Chief Content Officer - EduTest Labs

Content marketing has become an essential part of running a successful business. Here are 5 things you should be doing for real estate content marketing. There are 64,000 real estate agents in Australia. That is a lot of competition, so you need to stand out! Real estate content marketing is a great way to do this, but…

How Much Does A Content Marketing Agency Cost?

Owner and Chief Content Officer - EduTest Labs

Whether you’re looking to dip your toes into the content marketing pool for the first time, or you’re a seasoned vet, it is an excellent time to start with content marketing too. However, the prices involved with outsourcing your content marketing is always a big issue in the early stages. There are so many questions…